GTM Engineer, Web

About the Role

Toast’s Marketing Operations AI team is the central team responsible for improving marketing performance, quality, and efficiency with AI. As the team’s AI Solutions Specialist for Web, you’ll build the AI workflows and experiences that speed up web production and increase website conversion. You’ll also help drive AI adoption and fluency across the broader marketing org. You’ll be a part of the Marketing Operations AI Team, with a dotted line to Web & eCommerce, and work with Web Platform, CRO, PMM, SEO, Legal, and Brand.

In your first 6 months, you’ll measurably cut web production cycle time and lift visit-to-opportunity conversion through AI-powered site experiences.

Responsibilities

Web Production

• Map the page and copy production process, including SEO, PMM, Legal, and Brand checkpoints, and build AI workflows that cut cycle time and rework.
• Standardize requirements intake with templates, intake agents, and automated briefs.
• Build efficiencies in Contentful, its plug-ins, and connected tools with Web Platform engineering.
• Find and fix bottlenecks in the web scrum process, from prioritization through deployment.

Website Experience

• Assist in building AI-powered experiences that improve visit-to-opportunity conversion.
• Build first-party AI tools for use on the Web, including prompts and evals.
• Configure and improve third-party tools: on-site chat, data enrichment, voice AI, and personalization.
• Set guardrails for AI on the public website with Legal, Brand, and Privacy.
• Define success metrics, run experiments to prove impact, and monitor live tools.

Scale

• Build reusable systems and document playbooks so teams can run tools on their own.
• Share what works beyond the Web through demos, training, and office hours, and help shape marketing’s AI standards and tools.
• Advise on build vs. buy decisions.

Requirements

• 5+ years in web operations, web production, CRO/growth, marketing technology, or solutions engineering, with recent hands-on AI building.
• Shipped AI agents or automated workflows that teams use every day.
• Experience running or redesigning a website production process (CMS, intake, review, release); Contentful preferred.
• Experience designing experiments and tying website changes to pipeline.
• Experience with evals, monitoring, and guardrails for customer-facing AI.
• Clear communicator with technical and non-technical teams, with experience training others on new tools. Works independently end to end.

Nice to Haves

• Experience with on-site chat, chatbot, voice AI, or personalization tools.
• Familiarity with LLM APIs and agent tooling (Anthropic, OpenAI, Gemini, MCP, RAG) and automation platforms (Zapier, Workato, n8n).
• Understanding of AI governance: legal review, accessibility, privacy, and consent.
• Experience with Web-to-CRM lead flow: forms, enrichment, routing, attribution (Clay is a plus).