Developer Engagement Lead

Developer Engagement Lead

Reports to: Head of Developer Growth · New York, NY

*NOTE: This is not a traditional social media or community management role. It’s a developer growth role that sits within the Product org.*

Developers are already talking about Datadog - on Reddit, Discord, Hacker News, GitHub, X, LinkedIn, YouTube, forums, and places we probably haven’t found yet. We’re hiring a Developer Engagement Lead to make sure we’re part of those conversations.

You’ll own how Datadog listens, responds, and participates across developer channels. That means running our existing developer social accounts, building our presence in new communities, creating the monitoring and response systems that help us find relevant conversations quickly, and connecting developers with the right people inside Datadog.

What you'll own

• Build our developer listening and engagement system: Create the tooling and workflows to monitor conversations about Datadog, our products, our competitors, and the problems developers are trying to solve across Reddit, Hacker News, Discord, GitHub, X, LinkedIn, Stack Overflow, YouTube, and other relevant platforms.
• Turn monitoring into action: Build a process for identifying conversations worth joining, determining when Datadog should respond, and routing questions or feedback to the right engineer, PM, DevRel, support, or product expert.
• Own our developer channels: Run @datadogdevs on X and Datadog Developers on LinkedIn, including publishing, engagement, replies, and experimentation.
• Expand where Datadog participates: Establish and grow our presence in places where developers already spend time (Discord, Reddit, Hacker News, GitHub, or new channels).
• Make Datadog more responsive: Define response guidelines, escalation paths, ownership models, and expectations so developer conversations don’t disappear into screenshots and Slack threads.
• Participate directly: Know when to respond as Datadog, when to pull in an expert, when an engineer should answer under their own name, and when the best response is simply to listen.
• Create feedback loops into Product: Surface recurring questions, pain points, objections, competitive mentions, product feedback, and emerging developer conversations to Product, Engineering, Developer Growth, and other relevant teams.
• Get more technical voices into the conversation: Make it easy for Datadog engineers, PMs, researchers, and other experts to participate directly in developer conversations instead of relying exclusively on brand accounts.
• Turn shipped work into conversations: Find compelling ways to bring releases, changelogs, technical content, demos, events, and engineering work into the places developers are already talking.
• Build measurement that matters: Define how we measure developer engagement beyond follower counts and impressions (conversations joined, response coverage, sentiment, product discovery, trials, and signups).
• Run experiments: Test new platforms, formats, tooling, workflows, response models, and engagement programs with a clear hypothesis and readout.

Who you are

• You understand how developers behave online.
• You’ve built an audience, community, engagement program, developer program, or similar function, and can point to outcomes you changed.
• You have strong judgment about when a company should join a conversation and when it shouldn’t.
• You think in systems and build automated workflows rather than manual workarounds.
• You’re comfortable with tooling, automation, monitoring platforms, APIs, AI, and lightweight workflows.
• You can create structure where none exists: monitoring rules, triage processes, response playbooks, escalation paths, reporting, and measurement.

Bonus points for:

• Experience building social listening or community-monitoring systems
• Deep familiarity with Reddit, Discord, Hacker News, GitHub, Stack Overflow, X, or similar developer platforms
• Experience launching or operating a Discord or other owned developer space
• Experience creating triage, escalation, or response workflows across large organizations
• Familiarity with developer tools, infrastructure, observability, security, AI, or open source
• Experience using automation or AI to scale monitoring and engagement
• An existing developer audience or active participation in technical communities
• Strong instincts around short-form technical content and video